NEVADA(USA): On the protest of Hindu groups, Beliefnet, the largest spiritual website, has agreed to post an article explaining their viewpoint about the upcoming Hollywood movie "The Love Guru" alongside promotional material of movie, which Hindus say lampoons their religion.

Advancing the movement launched by acclaimed Hindu leader Rajan Zed, Hindu groups had earlier asked Beliefnet to stop promoting "The Love Guru", which they say "hurts the Hindu and spiritual community".

Michael Kress, Managing Editor of Beliefnet, in a communiqué to Bhavna Shinde, who represents Hindu Janjagruti Samiti and Sanatan Society for Scientific Spirituality, said, "We hope that by featuring this opinion alongside others, our readers can be better informed about the issues you are raising and decide for themselves what to believe and how to act in this case."

Beliefnet lists its mission as " to help people like you find, and walk, a spiritual path that will bring comfort, hope, clarity, strength, and happiness". "Our only agenda is to help you meet your spiritual goals", its website says. 

Talking about the Beliefnet and Paramount partnership on 'The Love Guru' movie, the Beliefnet website said, "The features on this page were created as part of a collaboration between Beliefnet and Paramount Pictures. Beliefnet editors and Paramount officials jointly determined the design and content of this page," and also states, "Beliefnet and Paramount explore the movie 'The Love Guru'". It also includes trailer of the movie. "Ask the Love Guru a Question" was at number four on the Most Emailed Articles list of Beliefnet website.

Meanwhile, Hindu groups supporting Zed's concerns about the movie have also been approaching film distributors associations, exhibitors groups, regulatory bodies, government ministries, theater owners, etc., in various parts of the world urging them not to distribute/screen "The Love Guru" till its presenter Paramount Pictures makes necessary changes to it.

In these communiqués, these groups said, "…stop distributing or screening the movie till Paramount has made necessary changes to the movie, so that it will not hurt the feelings of the worldwide spiritual and Hindu community."

Meanwhile, furthering the drive pioneered by Indo-American leader Rajan Zed, various organizations and leaders have been coming out expressing concern about the possibility of "The Love Guru" hurting the sentiments of Hindus worldwide and urging filmmakers to be more responsible when handling faith related subjects. Zed has been saying that from the information available about the movie, it appears to be lampooning Hinduism and Hindus and using Hindu terms frivolously. Various Hindu, Catholic, Presbyterian, Jewish, Native American, Methodist, Buddhist, youth, film, spiritual/religious, music, yoga, civil rights, etc., leaders have already issued statements in support of this cause espoused by Rajan Zed.