At the forum, Naveen Iyengar, Director, Head- Business Development, Unicel Technologies, who spoke on November 10, 2008 at 12 noon, showcased the power of SMS as a medium and SMS as an effective tool in business. The conference, focused on training enterprises in delivering high-impact services to its customers, Naveen Iyengar demonstrated how enterprises could utilize SMSs as an effective tool in business by exploring Virtual Number Solutions for enterprises, managing customer care with Virtual Number and SMS, receiving service quality alert at your fingertip and illustrating real life simulation of SMS interactivity.