LUDHIANA: In today's world nearly all young persons want to portray themselves as smart, dashing and good-looking. It is only natural that when it comes to being good-looking, beauty parlours and fitness centres have an important role to play.

Ludhiana, Punjab's commercial capital has always had it big with the fashion industry, and fashion shows with models sashaying down the ramp in glittering clothes and jewellery is nothing new.

As Vandana Luthra, Chairperson, VLCC says, awareness in an important reason for this rapid growth in the fashion industry.

"One reason behind the rapid growth in beauty industry is awareness. People are becoming more fashion conscious. Earlier people thought obesity as a disease and were always in search of treatment, but now it is not difficult. A complete awareness has been increasing about the industry and people are getting equally conscious about health and beauty," says Luthra.

Established by VLCC, one of India's leading chains of health, beauty and fitness centres, Beauty Zone is an innovation of sorts in the realm of organized retail in beauty therapy. It offers an array of products and services ranging from personal care products to body, eye and hair designs, each coupled with personalised attention.

A precious gift to Ludhiana, it also offers nail art extensions and four-course manicure and pedicure services in a non-spa environment.

To cash in on the growing trend of body art and tattoo designs among the partygoers, Beauty Zone has a dedicated team of experts, and patrons swear by the good work done by the boutique.

Today beauty salons are peddling scores of innovative procedures that promise to reduce everything from cellulite to wrinkles. They offer a number of alluring ways to bring out the Narcissus in you to full glory, and in today's glittering world, everyone wants to be the centre of attraction!

"First impressions are the last impressions. So give another critical look at your appearance. For ones personality beauty plays a major part because if you are not attractive than no one gives you a second look," said a patron.

"The young girls of today are very innovative. They like doing things differently. In the world of fashion it's also important to look beautiful," she added.

The only thing needed for that Cinderella makeover is to go for the changeover!