Punjab Newsline,Sports :
Lalit Modi predicts surge in media rights value, says IPL will emerge as BCCI’s biggest financial pillar
The Indian Premier League (IPL) continues to strengthen its position as the most powerful franchise-based cricket league in the world. Former IPL chairman Lalit Modi has revealed that the bid value for Royal Challengers Bengaluru (RCB) has already touched USD 1.75 billion, underlining the growing global interest in the league. Speaking to IANS, Modi confirmed that high-profile international investors are keen on acquiring the franchise, with reports suggesting interest from Manchester United co-owner Avram Glazer.
According to Lalit Modi, the current valuation of RCB is based on the IPL’s existing 74-match format. He believes that this figure does not yet reflect the league’s full potential. Modi stated that the IPL was originally designed as a full home-and-away tournament, and an expansion to a 94-match format is inevitable. Such a move, he said, would significantly boost franchise valuations and enhance the league’s overall revenue ecosystem.
Modi also pointed out that the Board of Control for Cricket in India (BCCI) may face financial pressure from traditional revenue streams in the coming years. He warned that the BCCI’s share of International Cricket Council (ICC) revenues could decline by as much as 50 to 60 percent. Additionally, income generated from bilateral series media rights is expected to shrink by at least half due to a congested international calendar and changing consumption patterns.
Despite these concerns, Modi remains confident that the IPL will more than compensate for any potential losses. He predicted that the league’s next media rights cycle, expected to be finalised within the next year, could see values at least double compared to the current deal. “I have zero doubts about that,” Modi said, expressing strong confidence in the IPL’s commercial growth.
Looking at the broader cricketing landscape, Modi noted that increasing player workload and scheduling challenges would likely result in fewer bilateral series and ICC events. At the same time, the financial power of domestic T20 leagues is expected to pull more players towards franchise cricket.
Calling the trend unavoidable, Modi said the BCCI stands to benefit the most under current market dynamics. “Indians love cricket — but above all, they love Indian cricket,” he added, highlighting the enduring commercial strength of the IPL.