Punjab Newsline,Film :
Steady momentum, strong word-of-mouth and consistent audience turnout give the film an edge at the box office
The Monday test is often considered the real benchmark for any film’s box office performance, and ‘Border 2’ has once again proved its strength on this crucial parameter. Even on its 11th day after release, the film’s earnings showed surprising stability, leaving trade experts and the industry impressed. At a time when most films witness a sharp decline in collections during the second week, ‘Border 2’ has managed to break the trend and maintain a solid hold.
On Monday, the film recorded balanced occupancy across cinemas nationwide. What stood out was the fact that audience footfall did not drop significantly even after the weekend. From multiplexes to single-screen theatres, ‘Border 2’ continued to receive a positive response, reflecting the strong connect of its content with viewers. The film’s patriotic spirit, powerful dialogues and impactful background score have played a key role in drawing audiences to theatres consistently.
According to trade reports, while the 11th-day collection may not be on par with the opening weekend figures, it is still considered quite strong for the second week of a film’s run. This steady performance has ensured that the overall box office collection continues to move upward. The impact of positive word-of-mouth is clearly visible, especially among family audiences and young viewers.
Film analysts believe that ‘Border 2’ stands to benefit significantly in the long run. If no major new releases hit theatres in the coming days, the film could see a further boost in its earnings. Another positive sign for the makers is that the film’s screen count has remained stable so far, helping it attract consistent audiences across regions.
Overall, by acing the Monday test, ‘Border 2’ has once again demonstrated that strong content and the right cinematic treatment can help a film enjoy a long and successful theatrical run. The impressive performance on the 11th day has not only strengthened expectations but also indicated that the film’s box office journey may become even more exciting in the days ahead.